Senior CX and MarTech Leader, CRM Strategist and Behavioral Design Expert
I help organizations, teams, and leaders succeed with complex projects and transformations in CX and Martech – always with the customer and the human at the center.
Drawing on over 25 years of experience and a data‑driven, agile discovery approach, I guide even the most complex projects to success – and restore momentum to those that have stalled. Because the challenges aren’t just complicated. They’re complex. And they require a holistic perspective and cross‑functional collaboration. This is where I act as the bridge between technology and business – creating clarity, confidence, and momentum together with leadership and teams across both IT and business.
I help to:
- Create a clear vision and strategy that unites technology and customer experience
- Lead transformation with confidence, empathy, and clear direction
- Break down silos to enable cross‑functional collaboration
- Coach and develop people and teams
My core values
Better for customers and people
Striving to simplify and improve the everyday lives of customers and colleagues — with technology as the enabler.
Better through knowledge
Continuously learning, relearning, and sharing — grounded in experience and driven by curiosity. The right competence does the right thing.
Better together
Together we’re smarter — and stronger. No one is an expert in everything, but with collective knowledge, almost anything can be solved.
Better through structure and organization
Creating clarity through well‑defined goals and vision, always anchored in a clear “why.”
Working in a structured, exploratory, and sustainable way — doing the right things in the right order.
